We design, test, and scale custom outbound systems that actually work – powered by our $500k tech stack, expert team, and proven process.
Trusted by the industry leading companies
Where You Are Now
Cold calling effectiveness dropping every day
Email campaigns that used to work now getting ignored
Spending thousands on tools but lacking the expertise to maximize them
One SDR testing one campaign at a time, moving too slowly
Struggling to maintain consistent pipeline growth
An outsourced team that is spamming your market with low conversion rates
Where You Could Be
Consistent qualified meetings from prospects who match your ICP
95%+ inbox placement across all campaigns
Access to enterprise-grade tools without the overhead
5-10 campaigns tested simultaneously by experts
Predictable, scalable outbound revenue
Practical Prospecting was born from real-world success scaling outbound revenue.
Led PandaDoc's outbound revolution, scaling from $100K to $4M+ in 24 months
Managed deliverability at leading cold email platforms
Built and scaled successful GTM teams across multiple ventures
Proudly Based in the USA
Founder + CEO
Built and scaled PandaDoc’s SDR team to 18+ reps and 40x’d pipeline on the path to unicorn status. Since then, guided 100+ B2B companies in building outbound motions, led Mailshake’s sales team, and grown a newsletter audience of 30,000+ while booking thousands of meetings through outbound.
Because every email matters.
Status Quo Inbox Placement
Our Minimum Guaranteed
Standing out in crowded inboxes.
Status Quo Open Rates
Our Standard
Quality conversations that convert.
Status Quo Positive Replies
Our Standard
Strategic Research & Targeting
Multi-Campaign Testing
Execution & Scale
A Proven Track Record of Success
Emails Delivered
Qualified Meetings
Clients Served
Client Success Rate
“Practical Prospecting is the future of sales development. They’ve earned my respect through merit and continue to deliver.”
Head of Sales at Immersa
“Practical Prospecting gets the practicality of execution. They have an uncanny ability to take something complex and innovative and break it down into actionable steps.”
CEO at HSE
“I’ve worked with a few different outbound agencies and services, but this is the only one to take a true deep dive into my ICP, our product’s value prop, and how that can be delivered in an easy-to-understand way with strategic CTA.”
CEO at BuyerExperience
Our most successful partnerships share these characteristics:
The 16% who don’t see strong ROI typically face challenges like:
We’ll help you understand if outbound is the right channel for you right now, or if you should invest resources elsewhere first.
Discover how much additional revenue our proven outbound system could generate for your business in the next 90 days
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Receive a personalized messaging blueprint based on our analysis of 2.4M+ successful emails and 4,600+ booked meetings.
What’s Included:
We take a surgical approach to outbound, not a spray-and-pray one. Every prospect is vetted before they’re contacted, and our messaging is crafted to feel like it’s written for them, not pulled from a template. That means no generic blasts, no “just checking in” emails, and no exhausting your market with irrelevant outreach. Instead, we focus on sending fewer but higher-quality touches to the right people, so your total addressable market stays warm, not worn out.
We combine advanced data scraping with custom-built AI workflows in Clay to find every publicly available signal that might indicate a relevant pain point — whether it’s a recent hire, a funding round, tech stack changes, or industry news. Then, we feed that data into highly specific AI prompts we’ve refined over hundreds of campaigns, generating truly unique emails for each prospect. The result? Personalization that looks like you spent an hour researching each person, delivered at the scale of thousands of contacts per month.
We charge a monthly retainer with an upfront commitment of 3 months – (a) because we can only take on so many clients, so we want to work with people who are committed, and (b) because it takes at least 90 days to determine if an outbound campaign will succeed. After that, all our contracts are month-to-month.
We primarily work with Seed, Series A, and Series B B2B startups who want to go outbound but don’t have the resources, expertise, or time to do so.
The average yearly salary of an SDR is $70,000. And that’s not including additional costs like tech, training, insurance, taxes, etc. Our pricing is far less than what you’d pay for an SDR but for 10x the output; because we can send up to 10x the volume while keeping emails relevant, and personalized.
Outbound is VERY easy to do wrong. Which can have a negative impact for your business and your brand. We’ve done outbound for dozens of companies and know the mistakes to avoid. Additionally, we’re a scrappy team eager to earn your business – if you fail, we fail.
Every two weeks, get the exact outbound plays we’ve used to book 5,600+ meetings for 50+ clients — blending AI + human psychology.
